Writing
29 articles
How to Build an MVP Without Building the Wrong Thing
How to build an MVP when you run a real business rather than a startup: how to choose the first slice, what to cut, and how to tell when the thing is actually finished.
How Much Should an App Cost?
The question behind the question is usually whether you are being taken advantage of. Here is how to judge a quote for an app when you are not technical, without needing anybody's price list.
What an MVP Actually Costs
Why quotes for the same MVP come back a factor of five apart, what you are actually paying for, and how to work out the number yourself instead of taking somebody's word for it.
Use the Platform. Don't Let It Run Your Business.
Salesforce, Microsoft and Apple can remove a lot of friction. The problem starts when an easy platform decision quietly becomes a rule about how your business is allowed to work.
Making Figma Easier for AI Agents
A Figma design can look right to a person but still be difficult for an AI coding agent to understand. A cleaner duplicate gives design and development teams a better shared handoff.
Don't Ban Children From the Future. Give Parents Better Controls.
The UK's under-16 social media ban is the right fear with the wrong architecture. Families need enterprise-grade digital governance, not a cliff edge at 16.
The Scan My Wife Didn't Get
Midjourney Medical's full-body ultrasound idea is not just a technology story. For families living with inherited cancer risk, it points at a different kind of NHS screening.
What server logs can tell you about AI visitors
A practical experiment in measuring whether AI systems are fetching your website, why GA4 misses most of it, and how to combine server logs with Search Console and analytics.
The Fear Must Pass Through
A scene in Dune: Prophecy gets something right about grief and adversity: sometimes survival is not resistance. Sometimes the only way through is to let the fear pass through.
The Two Files Every AI-Ready Project Needs
AGENTS.md tells AI how to build your project. DESIGN.md tells AI how it should look. Two markdown files. No ambiguity. Every AI coding tool reads them.
The Third Interface: Your Software Needs an Agent Layer
Desktop was the first interface. Mobile was the second. AI agents are the third. Your software needs to serve all three, and the most immediate impact is on your own team.
Peter Thiel Just Bet $2 Billion on AI Cow Collars. They're Coming to the UK.
Halter raised $220m at a $2B valuation backed by Founders Fund. They're launching in the UK in 2026. Here's what it means for British farming and the food businesses that depend on it.
From TikTok to Published: How I Turn Content Ideas Into Business Articles
I watch content, spot what applies to UK SMEs, and run it through a four-agent pipeline. Scout researches. Quill writes. Here's how a 2.3M-view TikTok about desire paths became a published article in 30 minutes.