Podcast productionWaitlist open
PodMule
Takes a finished podcast edit and does everything that comes after it: the transcript, the show notes, the chapters, publishing the episode and keeping the back catalogue searchable.
PodMule →Fig. 01Technology help for owner-run businesses
You shouldn't have to become an expert to make technology work for you.
Something that needs building. A quote you can't judge. Systems that don't talk to each other. A team that needs senior support.
I can help with any or all of them.
Fig. 02 — three kinds of work
DecideOne to two weeks
Work out what to do
Something isn't working and nobody can tell you exactly what? I'll work it out with you, and write up a plan you can act on with me or without me.Read more →
BuildFixed-scope phases
Get it built
Know what you want built but haven't got anyone senior to build it?Read more →
SteerRetainer · 1 slot open
Keep it on track
Got a dev team or an agency that has drifted, with not much shipping? I can help get it moving again, and take the technical direction off your plate.Read more →
Fig. 03 — who does the workJonathan Gill
Who are Squared Lemons?
My name is Jonathan Gill. Squared Lemons is my practice, and I run it solo. I do the technical thinking and the building for businesses that haven't got anyone senior on the technology side.
Before this, more than 30 years running technology inside operating businesses — most of it at Watchfinder, as its technical founder, employee number four, and later its CTO and CIO.
More about me →Fig. 05 — get in touch
EnquiryFree 30-min call
Tell me what's going on
A few lines about what you're stuck with. You don't need a defined project or a brief. It comes straight to me and I'll come back to you to sort out a call.
CassAI assistant · no sign-up
Not sure how to explain it?
Cass is an Agent I built to help you work out what to tell me. It asks a few questions and gets the detail down, so our first call is a productive one.
Fig. 06 — writingAll 29 articles
Articles and thoughts, filed against the same three areas.
Decide28 Aug 2026 · 4 min
How Much Should an App Cost?
The question behind the question is usually whether you are being taken advantage of. Here is how to judge a quote for an app when you are not technical, without needing anybody's price list.
Build28 Aug 2026 · 5 min
How to Build an MVP Without Building the Wrong Thing
How to build an MVP when you run a real business rather than a startup: how to choose the first slice, what to cut, and how to tell when the thing is actually finished.
Steer27 Mar 2026 · 7 min
Your Business Is Full of Desire Paths. Are You Building Around Them?
Ohio State University waited for desire paths to form before building their sidewalks. Your AI implementation should work the same way.