What you'll get
Short, direct emails — the decisions that actually land on a founder's desk, and the reasoning I'd give you across a table.
- Where operational truth breaks in real businesses — and what the disagreement between systems quietly costs
- How to judge the website, CRM or AI quote on your desk before you sign it
- What I'm learning from the systems I'm building right now, including where AI genuinely helps and where it doesn't
- Occasional deep dives on a specific decision, tool or workflow
Why this exists
Most technology advice is written for enterprises with IT departments. That's useless if you're the founder or MD of an operations-heavy business where the truth lives in a spreadsheet only one person understands.
I work inside businesses like yours. I see what actually moves the needle and what ends up as another abandoned login. This newsletter is where I share that — openly, without trying to sell you anything.
Who writes it
Me — Jonathan Gill, founder of Squared Lemons and former Watchfinder CTO/CIO. More than 30 years of senior technology leadership, still hands-on. I write every issue myself — no ghostwriters, no marketing team, no generated fluff.
The tone is the same as the rest of this site: direct, specific, and respectful of your time. If an issue doesn't have something genuinely useful to say, it doesn't get sent.
What you won't get
- Breathless hype about the latest model release
- Vague "10 ways AI will transform your business" listicles
- Drip sequences, upsells, or affiliate links
- More than one email a fortnight (usually less)
Your inbox is already full. I'm not here to add noise.