Working systems, not strategy decks.
Squared Lemons is an AI consultancy for UK businesses who are done with the hype and ready for results. We embed directly into your business, build systems that actually run, and stay until it works.
Get in touchMost AI consultancy is theatre.
A consultancy comes in, runs some workshops, produces a strategy deck with a nice roadmap and a lot of arrows pointing right. They hand it over, shake hands, and leave. Six months later, the deck is in a shared drive somewhere and nothing has changed.
The AI consultancy market in the UK is full of this. Firms that sell "transformation" but deliver documents. Agencies that staff your project with junior analysts while the partner who sold the engagement moves on to the next pitch.
Meanwhile, five out of six UK businesses still aren't using AI at all. And among those that are, up to 85% of projects fail to deliver their intended value. Not because the technology doesn't work — because nobody stopped to ask the right questions before buying the tools.
UK SMEs get the worst of it. You don't have six months to run experiments. You don't have a data science team. You need an AI consultancy that starts with your business, not their toolkit.
Working systems, trained teams, a path to independence.
AI Enablement
People first
We train your team on practical AI usage — not abstract concepts. That means building internal workflows, creating prompt libraries for your specific tasks, and establishing governance so your people know what's appropriate and what isn't. The goal is that your team can run these systems without us.
AI Implementation
Systems that run
We integrate AI tools into your existing workflows. Automating the repetitive processes that consume your team's time. Building custom solutions where off-the-shelf tools won't do. Connecting disconnected systems so data flows where it needs to.
AI Strategy
Decisions that matter
We build a roadmap for AI adoption specific to your business — not a template. That includes tool selection, vendor evaluation (with no kickbacks or partnerships that bias recommendations), change management planning, and ROI measurement from day one. Everything connects: strategy informs implementation, implementation reveals what your team needs to learn.
Not what you're used to.
| Typical AI consultancy | Squared Lemons |
|---|---|
| Partner sells, junior delivers | You work directly with Jon Gill — every session |
| Project-based with an end date | Retainer model — continuous improvement as AI evolves |
| Delivers a strategy deck | Delivers working systems and trained teams |
| Creates dependency | Builds independence — explicit end state from day one |
| Team of generalists | 20+ years enterprise tech, Watchfinder exit |
| Unlimited clients | Three clients maximum |
Three ways to work together.
Advisory
For businesses with internal teams who need strategic direction.
- — Monthly strategy call (60 minutes)
- — Async support via email or Slack (48-hour response)
- — Quarterly roadmap review and planning
- — Access to our template library and best practices
Embedded
For businesses ready to operationalise AI across their workflows.
- — Weekly working sessions (90 minutes)
- — Active implementation support
- — Team training and enablement sessions
- — Custom workflow development
- — Priority async support (24-hour response)
Strategic Partner
For businesses where AI is a strategic priority.
- — Multiple sessions per week as needed
- — Hands-on implementation and development
- — Full AI strategy ownership
- — Change management support
- — Executive reporting and board updates
- — Same-day response on critical issues
All tiers: 3-month minimum commitment. Remote-first (based in Kent, UK). 30 days' notice either side.
Who this is for.
Good fit
- — UK businesses from solo founders to 200 employees
- — Leadership committed to changing how they work, not just adding tools
- — Realistic about timelines — meaningful results take months, not weeks
- — Budget appropriate to scope — we'll discuss this on the exploration call
Not a good fit
- — Looking for the cheapest AI consultancy available
- — Want a magic solution without changing processes
- — Need a strategy deck to tick a board-level box
We're honest about this. If we're not the right fit, we'll say so on the exploration call. No wasted time on either side.
Before you get in touch.
Can't we figure this out ourselves?
Possibly. But consider the cost of trial and error. Most clients find that three to six months of guided AI consultancy saves them 12–18 months of wrong turns, abandoned pilots, and wasted licences.
What tools do you work with?
Whatever fits your business. OpenAI, Anthropic, Google, Microsoft, or specialist providers. No partnerships that bias our recommendations. The right tool for your specific problem.
Do you build custom AI models?
Usually no. 95% of business problems don't need custom models — they need smart application of existing tools. We're pragmatic about this. If you genuinely need custom development, we'll tell you and facilitate it.
What happens when we stop working together?
You keep everything we've built. That's the point. The end state is always explicit: your team can continue without us. We build independence, not dependency.
No pitch. No pressure.
Book a 30-minute exploration call
No pitch. We ask questions about your business. You ask questions about how we work.
We send a proposal
Specific to your business, not a template. You'll know exactly what we'd do, how long it takes, and what's involved.
You decide
No pressure, no follow-up sequences, no 'just checking in' emails.
Squared Lemons — AI consultancy for UK businesses. Based in Kent. Three clients maximum.